However, I have decided that it really doesn’t matter. Not because it doesn’t matter,but because it’s nearly impossible to keep on top of the changes and still do anything.

Tracking what’s going on is nearly impossible. The forums are full of a lot of BS unsupported by anything except wishful thinking and plain lunacy. There’s very little trustworthy research with real data.

Just for the sheer fun of it, let’s look at the “Duplicate Content Penalty.” This has been around for a long time. It’s almost like an urban legend. There is a near total lack of anything like reasonable proof that such a thing exists in the form most people understand.

What it suggests is that if my site has the same content on a page as some other site, then one of us will be penalized somehow. Gee, did anybody notice how there are all these article directories with identical pages? Which one got penalized and how?

Oh, I believe there definitely is a duplicate content penalty all right, it just doesn’t seem to me to have anything to do with duplicate content. And it’s not anything like an active penalty. It’s just a by-product of how the search engines work.

And now, here’s my contribution to the confusion. I publish an article which I put on my PR0 site. Somebody with a PR6 site picks it up and publishes it too. Surprise, they get indexed and I don’t. Later maybe I get indexed but it doesn’t do me a lot of good PR-wise. Is this a duplicate content penalty? Yes - but mostly no. The search engines didn’t say, “I’m going cream this PR0 for putting up this article that’s on this PR6 over here.”

All they did was see that the PR6 is a much higher authority site than my PR0. You know, the SE algorithms can figure this sort of thing out. They don’t care if it’s my very own article, why should they? So the PR6 site gets the indexing and what all. And I don’t. Damn, I been penalized. Nope. Just treated like a PR0 site.

However, I now have a link to my site from a PR6 site (if they didn’t cheat me by using a rel no follow). That’s a very good thing and maybe someday I’ll be an authority site too.

Has this so-called duplicate content penalty hurt me? Not if it’s my own article pointing to my site. If it’s a third-party article with no link to my site that’s on a couple hundred other sites, then it isn’t going to help me much, but it isn’t going to hurt me either. It just doesn’t matter - except to my visitors if they find the article useful. You remember them, the visitors? That’s why we have sites.

What does this suggest? You’re a lot (A LOT) better off publishing your own articles that point to your site, than using third party articles for content. If it’s about ranking and indexing. But there are still those visitors and the more quality content you provide, the more likely they’ll stick around and even return.

Oh, you knew all that? I assume then that you have been publishing your articles like crazy - and also putting up quality third-party articles for your visitors. No? Worried about that penalty? Forget it ALL.

Let those other guys wear themselves out wasting their time with smoke and mirrors and trying to outguess the SEs so they can trick them. Go out and build quality content. Submit your own articles. Repeat. It works.

If you publish enough articles and get enough of that nasty duplicate content penalty, you may just find you have yourself a PR6 site of your very own. Maybe I’m nuts, but I like those incoming high PR links. Over time that can help me more than having my articles indexed on my own site. So go ahead, penalize me, please.

Copyright 2006 Richard Keir

Richard writes, teaches, trains and consults on business and professional presentations and eCommerce related matters. And gets annoyed at blatant stupidity. Visit http://www.building-ecommerce-websites.com for some basic reality in the articles at http://www.building-ecommerce-websites.com/articles

Learn how to get High Page Rank

Here get some simple steps to make your site a Search Engine Optimization friendly site:

1. Make it Simple

Try to make your site as simple as you can. Make use of white spaces on your site so that it visually also pleases visitors. Use appropriate font color with contrasting backgrounds. Less is more. It will help to make important elements more eye catching.

2. Avoid JavaScript

Try to avoid excessive use of JavaScript or any other scripting language on your web page. Search Engine robots as per their algorithm do not read JavaScript codes and use of these codes increases the load time of websites which annoys the user. As a result of which you may lose your potential customer.

3. Avoid use of Frames and Flash

Try to avoid excessive use of frames and flash as they increase load time of the websites.

4. Organize site

Organize sites in a manner so that every page is easily navigated from all the pages of the site. Navigation to the pages should be simple and clear. The Anchor text should be relevant to the link contained underneath.

5. Avoid Excessive use of Images

Avoid use of unnecessary images on the website as they increase the load time of the website and make the website bulky. Do not overuse graphics on the web page.

6. Minimize Site loading time

Site should be quick to load so that it can easily and quickly reach your potential visitors. Minimize the loading time on your site as much as you can.

7. Check Availability of Server

The web server on which your website is hosted should be 24 X 7 up as search engine robots can visit your website anytime. And unavailability of your site on being visited can lose you your potential visitor and thus you may lose your business.

8. Keep Navigation at the left

Create a Navigation tap and place the navigation links on that section. Keep the navigation links to the vital pages of your website on the left of the web page as search engine robots generally start reading your website from the top left corner of the website and also it is very much convenient for the web users also.

9. Relevant content

Don’t forget that visitors are coming to your website to take some information. And for providing the required information to the visitors, search engines crawls your website. The ultimate main purpose is to provide information to the visitors. So keep your website more informative and post content on the website that is relevant to the site.

10. Manage Site map

Manage a site map containing the links of all the pages of the website on a single page so that a visitor can easily get to the page he wants to with the help of site map.

11. Avoid Scrolling

Horizontal Scrolling!!!! Users use to hate horizontal scrolling on a web page. It must go now. Vertical Scrolling is OK if it is very much necessary to keep it. But try to make your content or the information on your web page very concise and snappy. Users should have good feel when they come to your site.

These are just general aspects that one should consider while designing a website or optimizing a website.

Search Engine Optimizing Companies that provides various web promotion services bring in concern many technical aspects of making a website SEO friendly as they are somewhat aware of what search engines are looking for in a website.

For more SEO tools and Search Engine Optimization / Web Promotion Services visit a website TIS India that provides many cutting edge internet marketing solutions and Free SEO Quotes.

While Webmasters and Search Engine Optimization (SEO) professionals try to figure out what has changed and why, web site owners languish on page 8 or worse, and Google results change daily. The only positive silver lining is for owners of Pepto Bismol stock. Normally I have Google set as the default on my browser for search engines, but I have to admit the last few months have caused me to change my mind and use either Yahoo! or MSN. Odd as it sounds, even to me, both Yahoo! and MSN bring results that are more relevant to what I am searching for. Google unfortunately has become increasingly frustrating, bringing results that make no sense from either an SEO or a user perspective.

The main job of an SEO professional is to optimize your web site to conform to the Search Engine(s) guidelines. While none of the engines give us an outright list of what is good (white hat) and what is bad (black hat), we have a basic understanding of what they are looking to see. Well written, pertinent content, clean “non-spam” code, quality and relevant back links. Generally that’s it. Of course there is wide latitude in the details, which are amorphic at best.

What you do in the details can either make your business, by being recognized on the search engine’s front page with your designated key phrase(s) search, or break your business by dropping your designated key phrases all together. And with Google’s latest update entitled “Big Daddy”, many, many, quality web sites are seeing their once strong rankings diminish down to a chosen few. This would be an easier pill to swallow if it wasn’t for the new results which range from key-stuffed, duplicate content, bad links (if any), to a plain PDF file. How does a PDF file rank better than a page that follows the rules?

I realize there are now over 200 separate items that help calculate the final page ranking of any given result(s), but when there is no discernable linear logic to follow there is bound to be an equal, and often more powerful, opposite reaction. Basic physics. The opposite reaction will come in the form of web site owners, webmasters, and SEO experts the world over screaming in utter frustration!

Copyright - Websight.org

Bemillionare

But wouldn’t it be nice if you could keep holiday spenders buying from you all year round?

How Can You Turn Christmas Shoppers into Long-term Customers?

If you’re an online business owner with a product to sell, it’s easy to turn a one-time shopper into a long-term customer. You’ve heard the phrase, “the money’s in the list,” haven’t you? Well, here’s how you can use your articles to build that list and a create a relationship with your customers.

What do relationships have to do with selling more of your stuff?

Here’s the math: Relationship equals trust. Trust equals sales. Ta da!

Why Many Article Writers Lose Out on Winning Sales

All else equal, the author’s resource box is where potential customers can be won, or lost for good. The resource box is that blurb at the end of the article where you get to do your bit of self-promotion, and invite the reader to your website.

Some marketers will invite the reader to a page that sells their product, with the hope that they’ll buy it then and there. That could happen. Or it might not.

The reality is, most people who read your article and click through to your website, won’t buy your product right away. So you wrote an interesting article. So what? They don’t know who you are. It will take some time for them to learn to trust you, and decide you’re someone they’d like to do business with.

If you only offer a link to your sales page in your resource box, a reader might click through, see the sales page, and never come back. You’ll have no way to follow up with them, and turn them into customers.

How to Turn Holiday Browsers into Buyers, and Keep Them Buying More

Many article marketers find it more effective to get visitors to sign up for their newsletter first, then promote their product to their newsletter subscribers. This way, you have time to earn their trust, and you also have the opportunity to sell more products to them after they’re done their holiday shopping.

Instead of sending them to a product sales page, use your resource box to invite them to your newsletter sign up page. You’ll have to put some decent copy here, though. An empty page with just a sign up box is not very encouraging.

And once they’re your subscriber, you can sell them anything you want, any time you want.

Who says Christmas only comes once a year?

By creating content moms like to read, Denise Willms helps gain exposure and build reputations for those who market to moms. Go to http://www.WAHM-Articles.com/forum and sign up for your free account to learn more about writing WAHM Articles, and building your own relationship with the mom market.

Howtogethighpr

Targeted traffic means visitors to your website who have a very high probability of already being interested in buying the products or services you offer. It doesn’t do you much good to get a plethora of people to come to your website who are interested in buying something that you don’t even sell. You need to attract people who are interested in your specific products and services.

So, what can you do to get targeted traffic to your website?

Well, one tool is a newsletter. With this, visitors who visit your website can choose to sign up to receive a free periodic newsletter from you in their e-mail. This won’t be seen as spam because they have given you permission to contact them by signing up. A newsletter keeps your name in front of them and allows you to easily send out updates, promotions, special offers, etc.

Your opt-in list can also be a great source of referrals for you. These people may find they know other people who may be interested in what you offer and they’ll pass on your contact info to them. Next, they will visit your website. Referrals are usually extremely targeted traffic, so make sure you provide high-quality information in your newsletter.

But, probably the best way of initially getting the necessary targeted traffic to your website is by writing articles. Just one article written by you can be published in article directories such as the famous EZineArticles.com or GoArticles.com, among scores of others and with more emerging all the time. There are literally hundreds of article directories to choose from.

Now, you might be wondering, “What’s so important about articles?”

First of all, they establish you as an expert in your industry. People want to do business with the most knowledgeable people. Another thing articles do is establish trust. Potential buyers want to deal with people they can trust. Gain their trust and your much more likely to convert a casual visitor into a customer.

Your articles can be picked up and republished by other people who run similar, non-commercial websites (or sometimes complementary commercial ones). Not only is this a source of targeted traffic, but it will also help increase your link popularity. More links always equals more traffic!

Your articles will eventually show up in search engines and be read by many more people over time. Once you get this powerful traffic machine rolling, there is literally no way to stop it (not that you would ever want to though).

To get maximum results, each article should focus on a specific keyword phrase, have a link in the bio section to your website, be between 450 and 750 words long, and offer very valuable information that is presented in an easy-to-read format.

After you have published 15 or 20 articles, you’ll likely see a big increase in your targeted traffic and your profits! So, what are you waiting for? I suggest you write and submit your first article today!

Want to quickly and easily boost your web traffic? Then check out Targeted Web Traffic Secrets for 3 powerful and 100% FREE resources for getting more targeted web traffic.

Availableprdomain

I know from personal experience that listings have a tendency to get stale, or perhaps attitudes about particular listings grow old with time. I know that this can be a common occurrence with a number of agents I have witnessed with respect to their marketing efforts. It seems that fresh out of the gate, the enthusiasm is high, hopes are higher, and marketing plans presented to any given seller are pie in the sky. Hope does spring eternal, but should an agent not find a buyer, I often find that the priority given to that listing does indeed shrink over time. This fact is evidenced by the dwindling number of open houses that agent may hold, a reduction in advertising, or a general malaise about the property that is reflected also in the gusto in which the agent attempts to conger up with other agents who might have a buyer for such a property.

A handful of real estate agents might offer the seller an unrealistic listing price, in the hopes of bringing that price down, over time, to a point where the listing will garner the attention necessary to get the listing sold. Unbelievable, I know, but some listing agents actually do this. Their goal is to pile their inventory high while giving false hope to a seller. Agents may find this tactic to be very short sighted, as an unmovable seller, with regards to price, will only cost the agent money in terms of administrative work, and advertising costs. This kind of approach is a disservice to a seller as the home would have no real chance of selling in any given market.

Based on my experience, I believe it is fair to give a listing contract with any particular agent about 120 days. Personally speaking, unless I am making some headway in the number of showings I am procuring for a seller, I don’t know that it is in his or her best interest to keep their listing with me. I am human so I too may grow tired of any given condo or townhouse I may be hired to list - not in many cases, but once in a blue moon, my hopes do begin to fade. Trying in time to prompt a seller to reduce his price is sometimes a lost cause. They may reduce their price once during my tenure as their listing agent, though continual prodding may only serve as path to self destruction. The seller may well grow tired of my suggestions, and move the listing to another real estate agent. Then, and only then, do I see that reduction in sale price which I have been suggesting for quite some time.

As the price drops on any lingering piece of real estate, the interest in such- from the listing agent and other buyers alike, does indeed rise. And sometimes it takes the third listing agent to finally get it through the sellers head that a significant price drop is needed to selling his or her home. It is understandable that a seller may need to hear this message many times, and from many sources: listing agents). Picking up someone else’s failed listing is sometimes like finding a lost $20 bill on the ground. It may be wrinkled, dirty, and perceptually tired, but my enthusiasm for the find is no less diminished, and often more valued than the other twenty dollar bills I have in my wallet.

A graduate of Bowling Green School of Business in Northwestern Ohio, Mark began selling in Philadelphia (Society Hill real estate and other Center City areas) in 1989 and has been in love with it ever since. He still resides in a low rise, four unit condominium building in Old City and loves the area! Feel free to visit his website at http://www.CenterCity.com or send him an email at Mark@CenterCity.com

Northwestoutdoorpromotions

The section of the website
It is the blue headline that is seen in the search engine results from Google and Yahoo. It is also the verbiage located on your browser at the top of the screen in the blue bar.

Title Tag Format
It is important to get relevant information into the title tag without making it too long. I recommend that the title tag not be any longer than 70 characters. It is best to keep the page title at the beginning of the title tag. I recommend the following format: “Page Title | City, State | Business/Site Name”. The business name does not need to come first because most searchers are probably looking for your service, not your specific business name.

Uniqueness

All Title tags should be unique and relevant to the specific page where it is located. When the SEs rank a page, they rank it based on its perceived authority. If every page on your site has the same title, the SEs have a hard time determining which page is the most relevant. If you use Google webmaster tools (and you should), and your web site pages do not have unique title tags, you will receive an alert from Google. The fact that Google is alerting website owners that duplicate title tags is a problem is enough for me to spend extra time writing unique titles.

For example, lets say that you sell “red widgets”. Your site is filled with information regarding red widgets including reviews, product information and an order form. By specifying what each page is about, Google knows to send visitors to the relevant page. If someone searches for “red widget review” and you have a page titled “red widget review” than Google is going to send them to the correct page. If another searcher enters the phrase “purchase red widget” and you have a page titled, “purchase red widgets”, Google is going to give credence to that page and send the visitor to you. However, if you do not have unique title tags, Google may bypass your site altogether to send their user to a more “relevant” site.

Writing A Title Tag

If you were to purchase ad space in a newspaper, on Google adwords or somewhere else; a great deal of attention would be given to writing the headline. The Title Tag of a website is a “free” headline that Google displays to potential customers. It is important that your title capture the readers attention. Use proper grammar, start the title tag off with a capitalized word and always make sense. Some title tags are simply jammed with keywords, but these titles are not easy to read. When your result appears on a page, you are competing with nine other organic results and 5-10 sponsored results. It is important to make your title stand out so you get the majority of the traffic from the search. Keep in mind that if the title does not match the content of the page, the search engines will consider that spamming and drop the rank of the page.

Just by spending extra time writing your title tags, you can easily impact your search engine result rankings and increase your site traffic from keywords your site is already found under.

Jason Capshaw is an SEO Consultant.

Powerfull

The biggest advantages of targeted traffic are sales and more sales. When a customer buys your product and is very happy with its performance, he will recommend it to many of his friends. Think of how this will work if you sell just 50-60 pieces - You will keep receiving customers because you have attracted targeted traffic and made a few sales! So, how do you increase targeted traffic - here’s how:

1. Search engines can get you maximum traffic. So, while writing content on your website, you have to include high-priced keywords that are relevant to your content and popular with search engine users. Here is how you can figure out such keywords:

(i) Research for keywords relevant to your content at the Google keyword research tool. You will be able to locate it at Google’s adwords “Keyword Tool External” section

(ii) Check the pricing (bid amount) of the keywords using your Google AdWords account

(iii) Choose the most popular keywords and incorporate them strategically into your content and remember not to excessively stuff keywords all over the content.

2. Next, you have to increase the number of links pointing to your website. If many backlinks point to your site, your popularity with search engines will rise. This is so as the search engine’s algorithm considers each valid backlink as a vote in favor of the site. However, the links must come from sites featuring content and not from content-less link farms. The thing to do then is to exchange links with content-rich sites to help your site become more popular. This leads to your Google PR (PageRank) to go up dramatically, resulting in a corresponding surge of targeted traffic.

3. You own a website, so you must have an expert knowledge on your business. Write a report about your business (of course, without revealing its secrets) or on any relevant subject that you are an expert on and give it away for free - not only will people download it; the links contained in the report will point back to your site and will go on to increase its popularity with direct customers.

4. Get original articles written - do not touch PLR articles as most of them are spun - and distribute them to reprint directories. Remember to include a resource box at the end of each article that talks about your website and links to it. When such articles are published by other website owners looking for content, they link to your website making it more popular with search engine algorithms.

These are 4 easy ways of increasing targeted traffic. By using these approaches effectively, you will be able to drive high levels of targeted traffic to your website, thus increasing the chances of you generating more revenue.

Pieter van der Gulik is an authority on Web Traffic Sales Conversion, providing valuable advice on Internet Web Site Marketing.
Click Here to gain access to his FREE Online Marketing Success software and his FREE landing page optimization whitepaper.

High Pagerank - SEO

If you run a website, you must always keep in mind that people can still come to your site to view old posts. Try doing a spring cleaning of your older posts to remove dead links or links to places that are of no use to your readers nowadays.

There are several practical reasons to do this. First of all, on an intangible note, you will be annoying your readers. When you give a link, the only thing that should matter is whether it’s useful to your readers. Too many times do bloggers give links to pages that benefit themselves over their readers.

Secondly, you reduce the number of links that leave your blog. This can help boost your PageRank in the next update. Why bother giving a link to Google Adsense? They really dont need the PageRank as much as you do.

Thirdly, if they’re affiliate links or partnerships that are no longer of use to you, you increase the chance of losing a customer. If you don’t have an affiliate program in your money making plans then you’re best to stop giving them traffic and PageRank. If you really feel you need to keep a link up for relevancy, then at least add the nofollow attribute (look it up) to it.

Do you even look at your old articles? Have you ever thought of spring cleaning your website in these ways, or is this a calling?

Written by Peter Morrow of Peter Morrow’s Online Money - http://www.pjmorrow.com

Get high page rank

But there’s more to it than that. To be truly successful in getting more people to call you or walk through your doors requires more than just a quick, easy-to-do website. So, in order to get more local customers now, you need to rank relatively high on the search engines.

Now unless you are an expert at search engine optimization or getting your website ranked high on Google, Yahoo or MSN, you are fighting a losing battle which means you are losing your potential customers to your competition. Worse yet, if you do not have a TV like professional video on your website, you are losing more money than you realize.

But I do have to warn you that although there are thousands of people who can build a beautiful website for you on the Internet with all the fancy bells and whistles, that will NOT necessarily get your website to rank high on Google, Yahoo or MSN.

I know… perhaps everything you’ve been told or thought about building a good website probably just went out the window. But don’t worry. You simply must ask yourself what do you have to do to get these massive search engines to rank you in the first place and then move you up the e-ladder so to say?

First you have to understand what Google doesn’t want. What’s that? Interestingly enough, Google does not rank sites by how snazzy or fancy they are. Google does not care which site has the coolest rotating jpegs, the most innovative use of audio files, the most creative use of Flash software, or the prettiest pictures.

In fact, not only does that stuff not help your ranking in Google, much of it can have an extremely negative effect on your ranking. It is the last thing you want to do if you are looking for customers for your local business on the Internet.

So what does Google look for in a good website? Relevancy.

Websites that Google’s software judges to be highly relevant to the search term gets priority. When people search for “St. Louis antique store” Google wants to show them information they will find useful. They will direct these buyers to sites that Google’s software thinks are the best matches for “St. Louis antique store”, not the ones with the cutest animated cartoons or pictures.

Now, in order to have high relevance, you must do what is called “optimizing”. For example, when we build your website, we optimize both the underlying code, and the contents of your website to rank high in Google’s search results. We are talking very high in search results.

And guess what? The higher up your website is in Google’s ranking, the easier it to stay there, because more people will be clicking on your site. And this in itself will tell Google’s “spiders” that your site is even more relevant than your competitors. That is why when we build you a Top Ranked Website, you go straight to the top, and you stay there.

And there’s even better news. What will ultimately set you apart from 99.9 percent of all websites on the Internet is by putting online video on your site. That’s right. Online video will not only get the attention of your customer over your competitor, but you will also rank higher on the search engines thanks to YouTube which of course is owned by Google.

I cannot begin to tell you the money you are losing to your competition by not having an online video that professionally explains to your customers why they should do business with you and only you in the first place.

Furthermore, there’s no need to spend five grand or more on a website. You can have everything mentioned here for less than $2 per day. Forget the fancy items that slow your website down and gets no ranking. That’s not what a local business website is for, anyway. It’s to get you more customers without breaking the bank so you can make more money.

Put us to the test at: http://www.theyellowpagesaredead.com or call Floyd Tapia at 888-311-RANK (7265) to increase your visibility, get more local customers and make more money. If you really want more people to find your local business, we can help you to do this immediately. And if you already have a website, we can help you make even more money by adding a professional online video to your website that will completely set you apart from your competition. Go to: http://www.theyellowpagesaredead.com/video/

Learn how to get High Page Rank